Showing posts with label Social media management. Show all posts
Showing posts with label Social media management. Show all posts

Monday, July 18, 2011

I'll take Triangles over Circles anyday

I've been inundated over the past few weeks with emails, DM's and messsages.  "Hey, is Google+ like SMAK".  Yes, Google+ has some very similar features of SMAK, and we are pretty disappointed we were not out of private Alpha so that people could compare the two.  What can I say...   well, here is what I can say.  Here are just a few reasons why we didn't release:

Security and Privacy - Google+ launched and quickly realized that people didn't like it when you stuck 20 of your connections in the "Annoying" circle.  So, of course they shutdown log-ins and scrambled for a fix.
Usability - The most popular question on Google+ so far is "why am I here?" followed by "where is everybody?".
Intelligence -  So far Google+ makes a lot recommendations of people you should connect with.  Too bad you don't know any of them.  Really, do you need to be managing 500 new avatars?
CASH  & Klout -  Google has a lot of both.  They can afford to make mistakes.

So the long and short is, hang with us!  We are working hard to bring you a solution that will work not only with Google+, but all of your already invested relationship networks.  We don't you wasting time, being frustrated or feeling exposed by a new tool.   Your security, ssage and already established network is our biggest focus.  And unlike Google, we can't afford to make a mistake.

Well, if for nothing else Google+ validated that we like to drag and drop our friends avatars around.  It sort of makes us feel like puppet masters.

I really do like some of the features.  I just see it making my life even more complicated, and yet another channel to check.

How do you feel about it?  Would love to hear your comments.

PS: don't forget to register for SMAK www.mysmak.com

Wednesday, March 9, 2011

Turning the page...

What is up with Hooper?
After almost 20 years of fixing technology and relentlessly studying ways to optimize it's usage and the people who administrate it, I have finally come to the realization that we are at the tipping point of communication technologies current usefulness, email in particularly.  Technology as we know it is changing, the methods we use to share, collaborate, engineer, design, problem solve, and innovate are creating huge opportunities but also huge human inefficiencies.

Socialized problem solving is enabling creative resolutions to be found at an accelerated pace in some communities.  However for most people the over indulgence in information sharing and connections is causing a social reaction:  Social Stress is the name I am giving it.  It's the constant desire to be in touch, in the know, in the group.  To have connections with the right people, to get the inside information, to be available to all, all the time.

For years I and many colleagues have been suffering from  "Information Overload".  Well, the problem now is "Connection Overload".  Too many connections, too many ways to be connected, too many relationship management tools...  it's too much. What's worse is all these social media tools are inter-connecting, repopulating and regurgitating the noise you didn't want to hear in the first place.

So this is what I am going to try and do:  To ease Social Stress and fix the "Connection Problem".  My business partners and I have teamed up to develop a technology that will allow you to centrally configure your relationships and connections.  Our hope is that with the reduction of noise, applications will become more meaningful, relationships more meaningful, and life more meaningful.  The company is called SMAK - Secure Messaging Alerting and Knowledge

Over the next few months you will see a new website launched called http://www.getsmaked.com where will make available access to a technology that will filter and stream your emails, status updates and group your connections in a super easy and effective way.
Stay tuned...